16 July, 2025 – Mumbai, India’s indie music wave just got a fresh pulse of energy as Rudra Jaiitly, the multi-faceted music producer and creative disruptor, unveils his latest track, “Beganna” a hypnotic blend of romance and rhythm that hits all the right notes. Released under his trendsetting label Verrsa Vibe, the track is already being hailed as one of the most exciting love hurt-dance anthems of 2025.
With its addictive beat, raw emotions, and fresh indie flavour, Beganna promises to strike a chord with listeners who crave both soul and swagger in their playlists.
Man behind the Song As the visionary founder of Verrsa Vibe, Rudra Jaiitly isn’t just producing music, he is shaping a movement. Known for his signature approach that blends storytelling, sonic detail, and digital-first thinking, Rudra is redefining what it means to be a music producer in India’s independent scene.
For him, each project is more than a song, it’s a story, an experience, and a vibe. With Beganna, he delivers all three in full force.
Beganna: Where Love Hurts, but you can Dance to It ! Sung by rising stars LITTLE and SHIVAIN, Beganna dives deep into the bittersweet chaos of modern love, the push, the pull, the longing, the letting go. But it does it with a beat that makes you want to dance through the heartache.
Written by LITTLE & SHIVAIN, and fully composed, mixed, and mastered by LITTLE at Little’s Studio, the song keeps its roots in the authentic, raw essence of independent music.
“Beganna is that moment when love feels both magnetic and distant,” says LITTLE. We wanted it to be emotional, but still something you move to. Feel the love hurt, Cry a little, Dance a lot.
A Visual Team that Moves You The official music video, directed by Anish Khan under the production house of Shaaz Media Entertainment, elevates Beganna into a visual spectacle. Featuring Rahul Manchanda and Sejal Sahu, the video translates the emotional highs and lows of the track into a stunning visual tale of romance and flirty betrayal.
With choreography by Imran Malgunkar, beautifully captured by DOP Raj Kiran, and edited by Atit Jaideo, the video pulses with cinematic emotion. From Shankar’s art direction to the standout costume styling by Adil Mohammad, every frame is crafted to hit just as hard as the beat.
Verrsa Vibe: Indie, but with a Vision In just a short time, Verrsa Vibe has become more than just a music label — it’s a creative playground for India’s most exciting emerging talent. Under Rudra Jaiitly’s leadership and his vision for Gateway to Bollywood (GTB), the label embraces multilingual, multi-genre music that’s driven by heart and executed with precision.
Looking ahead, Rudra has bold plans: OTT expansions, live concert stages, cross-industry collaborations, and a dedicated platform through Gateway to Bollywood (GTB) for new talent and artistic enthusiasts, all with a focus on building real, lasting connections between artists and both digital-native and international audiences.
With Beganna, Rudra Jaiitly proves once again that the future of music in India isn’t just bright – it’s electric.
About Verrsa Vibe Founded by Rudra Jaiitly, Verrsa Vibe is an independent music label dedicated to empowering India’s next-gen musical and artistic talents. With a strong focus on multilingual, genre-blending content and high-end production, it’s carving out a bold new path in India’s homegrown music and artist revolution.
Listen to Beganna: https:ong.link/i/1817573843 Watch on YouTube: https://youtu.be/FodYJtO8jIk?si=Q65iLyu4SeQ5uYjO (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI PWR PWR