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Thursday, July 10, 2025

Gleeden Survey: 68% Say Social Media Disrupts Relationships; 41% Open to Open Relationships

NewsGleeden Survey: 68% Say Social Media Disrupts Relationships; 41% Open to Open Relationships

New Delhi [India], July 10: Gleeden, the largest dating app for discreet connections in the world, has achieved a key milestone, reaching 3 million users in India. Gleeden commissioned a third edition of its national relationship study, partnering with global research agency IPSOS. The goal of the survey was to gain insight into how perceptions of love, commitment and emotional satisfaction differ across generations.

The survey was conducted in May 2025 on a sample of 1,510 respondents, representative of the national demographics and aged between 18 and 60 years, living in 12 Tier-1 and Tier-2 cities, including Delhi, Mumbai, Bangalore, Jaipur, Kolkata, Hyderabad, Patna, Ludhiana, Kochi and more. The respondents included men and women from Gen Z, Millennials, and Gen X; this provided a diverse and eye-opening look into the changing relational landscape in India.

Having surveyed these diverse respondents, the findings from the study provided some remarkable trends, including in regard to emotional boundaries and social media. 94% reported being happy in their relationships, and 84% were sexually satisfied; meanwhile, a sizable portion disclosed coming from a place of feeling emotionally void.

In fact, 51% indicated they feel emotionally disconnected from their partner. A whopping 71% of people indicated that deleting chats or hiding conversations online equates to a breach of trust, regardless of whether there was any physical involvement.

The study detected that 41% of participants expressed they would be open to an open relationship if suggested by a partner. 35% of respondents indicated they are already in an open relationship, while 26% are seriously considering one. In fact 55% of all respondents believe an open relationship will be the most dominant relationship trend over the next 10 years, while 59% agreed that non-monogamous relationships will likely be taken up by wider Indian society.

Another notable finding was the emotional intimacy burden of life findings. 33% of respondents indicated that dissatisfaction with their relationship finds roots in work-life imbalance and time quality with a partner. Millennials, arguably the majority of the current workforce, were affected most, followed closely by Gen X and Gen Z. Social media itself serves to influence relationship expectations; with 29%, blaming social media’s unrealistic romance portrayals, for nurturing discontent.

Commenting on the findings, Sybil Shiddell, Country Manager of Gleeden India, said, “At Gleeden, we have always felt that fulfilment and freedom to be true to oneself make up the cornerstone of any meaningful relationship. The results of this study back up what we have seen on our app–modern Indians are becoming increasingly self-aware, emotionally honest and open to exploring relationships on their own terms. As the norms surrounding love, intimacy and loyalty continue to evolve, Gleeden is proud to provide a non-judgmental safe space where people can redefine connection on their own terms.” The survey ultimately illustrates the relationship dynamics of today–a landscape in which all demographics are increasingly aware of their emotional needs and ready to challenge entrenched customs in search for real satisfaction.

You can download the app here: Google play: https://play.google.com/store/apps/details?id=com.blackdivine.gleeden&hl=en_IN&pli=1 Apple Store: https://apps.apple.com/in/app/gleeden/id521820547 (Disclaimer: The above press release comes to you under an arrangement with PNN and PTI takes no editorial responsibility for the same.). PTI PWR PWR

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